Morgaine Gaye
Best known for:
Dr Morgaine Gaye is a Food Futurologist, who forecasts trends and enables companies to develop what we will all be eating in the coming years.
Summary:
Trend forecaster, academic, product developer, writer and broadcaster, Morgaine lives and breathes ideas and future trends. She asks the question 'why' so that she can deliver the 'what'. Identifying why people aspire to new things, she discovers what will be desirable and aspirational in the future. She endeavors to make food fun, informative and a social commentary on culture, class, behaviours and belief. She is the founder and director of Bellwether: Food Trends, a fashion/design/food/social trend (digital and print) compendium for global markets.
Biography:
Dr Morgaine Gaye is a Food Futurologist and director of bellwether: Food Trends, the first food trend research compendium. She has her own health-food product range of functional food blends called Dr Gaye, which are sold globally on-line.
Morgaine looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves running ideation sessions, consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public , university and corporate lectures on specific food trends, developing new ideas for food-related TV and radio programmes and doing research on all elements of the eating experience from mouth-feel to olfactory perception. She consults to leading blue chip food companies and manufacturers, delivering bespoke trend briefings and NPD ideation.
Morgaine is a frequent media contributor in print, radio and TV. A number of her academic food research papers have been published. She is a guest lecturer at Nottingham Trent University, UK, UCL, UK and Lund University, Sweden. Morgaine is on the reviewing panel for the International Food Design Conference and yearly academic journal. As part of the EU Commission, Morgaine is the chair at the Brussels Parliament for 2015.
Fee range:
Up to 5,000 GBP
Testimonials:
Emanuel Gavert, Global Innovation Manager, Mondelēz International
Helen Bagnall, Cultural Curator and Co-Founder Salon London and Salon North