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Lara Morgan

Lara Morgan

Best known for:

"Only actions count" Laura is a bestselling author and CEO of Pacific Direct.

Summary:

Lara Morgan was entrepreneurial CEO and owner of Pacific Direct Ltd. Pacific Direct manufactures and supplies luxury branded toiletries and guest amenities to Hotels, Cruise Lines and Airlines. Pacific Direct now has manufacturing plants in the Czech Republic as well as in China, it has eight offices around the world and has customers in more than 110 countries worldwide. For seventeen years Lara was at the forefront of innovations for the hotel industry. She is a founder member of the Young Entrepreneurs Organisation, now EO, was a finalist in the Veuve Clicquot Businesswoman of the Year Award, and has also been a three times finalist in the Ernst and Young Entrepreneur of the Year. She was named Cranfield Entrepreneur Alumnus of the Year in 2009.

Biography:

Lara Morgan was entrepreneurial CEO and owner of Pacific Direct Ltd. Pacific Direct manufactures and supplies luxury branded toiletries and guest amenities to Hotels, Cruise Lines and Airlines. For seventeen years Lara was at the forefront of innovations for the hotel industry. Her first customer was The Dorchester in London and she has never looked back.

Some people are naturally driven, but Lara Morgan is a virtual whirlwind! Pacific Direct, inspired by the enthusiasm and energy of its founder has demonstrated consistent dynamic growth.

In 2008 Lara sold her majority share (99%) for the sum of £20million.
Since then she has founded CompanyShortcuts.com, a source of practical advice and frameworks to enable businesses leaders to achieve accelerated growth.

Lara is passionate about Leadership, Self and Employee Motivation (you might even remember her for celebrating achieving her first £1m profit by taking her staff on an all-expenses paid holiday to Barbados in 2005) and Business Growth and she regularly talks about these and other specific topics based on her own experiences.

Lara has always believed "if there is a will, there is a way." Huge emphasis is placed upon people and culture, with a strong vision and clear company strategy. Pacific's open style and inclusive management has built a strong customer-orientated team, always ensuring that employee satisfaction is amongst the top management objectives. The energy and leadership of the team continually drives forward business excellence within best practice models and the European Quality Award Framework.

Fee range:

Up to 5,000 GBP