Clive Humby
Best known for:
Clive is the man behind the invention of the Tesco Clubcard.
Summary:
Clive Humby is the former Chairman and co-founder of dunnhumby, a leading international marketing company, providing both consultancy and facilities managed services to a broad range of blue-chip clients. At dunnhumby, Clive was responsible for working with clients on their marketing and communications strategy and dunnhumby's strategic direction. A specialist in customer retention, he is the chief architect of Tesco's Clubcard and segmentation programme.
Biography:
Clive is the ideas man, with a passion for finding the best way to engage customers in ways that drive sustainable growth and profits for brands.
His work is deeply rooted in data, ever since he began his career as a programmer in Bermuda for the geo-demographics firm CACI, innovating in what has become the site location industry. Quickly rising to be CEO of CACI’s UK business, Clive soon saw the power of using data to inform relevance and personalisation for customer.
After co-founding dunnhumby in 1989, Clive was responsible for customer strategy, from analysis through to the implementation of client merchandising, store operation, marketing and communication strategies.
Clive is a Patron of the Market Research Society and Honorary Life Fellow of the Institute of Direct Marketing. Clive is a specialist in customer retention, and he is the chief architect of Tesco's Clubcard and segmentation programme.
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